On January 1oth, the one hour (2 episodes) premier of A&E’s newest series, Shipping Wars debuted to a mass market. Over three million viewers tuned into the episodes starting at 9:0oPM EST to watch Roy Garber, Scott Bawcom, Jarret Joyce, Susie Bawcom and Jennifer Brennen battle it out to ship “unconventional items” across the United States.
Of the 1.6 million adults the vast majority fit into the 18-49 and 25-54 age bracket. Adults in the 18-49 demographic seemed to remain the strongest market.